Invisiblur Perfecting Shield

Dr Murad develops a 5-in-1 anti-ageing product that blurs, primes, protects and moisturises for a smooth, flawless complexion.
> 

25 Years of Caring

In this milestone year, Murad rededicates itself to Dr. Murad’s vision of Inclusive Health.

Problem Pores

Dr. Murad develops Pore Reform™, a new treatment line targeting skin challenged by blackheads, congested pores and enlarged pores.
> Shop Blackhead & Pore Clearing Duo

Reform School for ageing skin

Dr. Murad raises the bar for anti–ageing performance with the ultimate expression of his Glycolic Acid skin-renewal formula, featuring antioxidant superstar Carotenoids in a new Glyco Firming Complex.
> Shop Age Reform

Ultimate Moisture

Dr. Murad launches a collection of luxurious, moisture-rich products called Hydro–Dynamic^® that improve skin's water balance for up to eight hours.
> Shop Hydro Dynamic Ultimate Moisture

The Water Secret

In his fourth book; The Water Secret; Dr. Murad conclusively demonstrates that the ultimate key to a more youthful appearance, optimal health and well–being is the ability of each cell to hold water.
> Discover Connected Beauty

Sun Undone^®

Dr. Murad advances environmental skin damage treatment with a new Vitamin C technology that delivers 50 times the free radical–neutralizing power of prior generations of Vitamin C.
> Shop Environmental Shield

Taking The Murad Inclusive Health Center^® to the World

The Murad Inclusive Health Center^® branches out across the country and the world through innovative partnerships with premier spas and medical facilities.
> About Murad

The Ultimate Prescription for Genetic Ageing

Dr. Murad classifies the visible markers for age–related changes as Genetic Ageing. He discovers that the complex chemistry of Asia's superfruit, the Durian, offers new pathways to help take anti–ageing skincare ingredients deeper into the skin.
> Shop Anti-Ageing

Murad Inclusive Health Spa^®

Dr. Murad opens his Inclusive Health Center^® to create individually tailored programs designed to reduce the rate of cellular ageing through topical & internal skincare as well as emotional self–care.

The Cellulite Solution

Dr. Murad publishes his third book, The Cellulite Solution. It’s an entirely new way of thinking about and treating cellulite as a health problem, not a fat problem.

Cultural Stress^®

Dr. Murad identifies Cultural Stress - the unrelenting day–to–day stress of modern living—as a major factor contributing to chronic exhaustion and declining health for people of all ages.

The Murad Method

Dr. Murad publishes his first book, The Murad Method, sharing his passion for optimizing health through cellular hydration.

The Ceullular Water Principle^®

Dr. Murad shares with the world his revolutionary theories about Cellular Water, wrinkle reduction and optimizing health.

Hormonal Ageing Syndrome

Dr. Murad recognizes that changes in women’s hormone profiles trigger Hormonal Ageing. He develops the Resurgence® Regimen to target the dryness, sagging, and dullness of hormonally ageing skin.
> Shop Resurgence range

Ethnobotanical Ingredients

Furthering the quest for skincare innovation, plants traditionally used for healing are studied at Murad Laboratories. This research leads to the discovery of the skin health–enhancing benefits of now on-trend botanicals like Soy, Pomegranate, Goji Berry and Turmeric.

Murad’s First Patent

In recognition of unique scientific discoveries that have advanced the treatment of skin, in 1998, Dr. Murad is granted the first of his 18 patents.

Environmental Ageing

Dr. Murad identifies Environmental Ageing as ageing caused by sun, pollution and other external aggressors. To combat Environmental Ageing, he develops powerful new Vitamin C formulas in a collection named Environmental Shield that open new avenues of treatment for environmentally damaged, skin.
> Shop Environmental Shield

Internal Skincare

Dr Murad develops a revolutionary “inside out” approach to skincare that uses dietary supplements to improve the health and appearance of skin by improving the strength of each cell in the body.

Pioneering Multi-Channel Marketing

Murad launches it’s first infomercial and is the first skincare company to enter into the world of multi–channel marketing. More than ten years later, it still ranks among the top ten infomercials of all time.

The Murad Recipe

Dr. Murad introduces a new level of performance to professional and home skincare products with a “recipe” that combines antioxidants, anti-inflammatories and hydrators.  This "recipe" still guides every product we create today.

Scientific Education for Skincare Professionals

Dr. Murad introduces a new scientific based curriculum to provide estheticians with the knowledge base they need to improve skin’s health and appearance.

The First Doctor Brand—Murad Skincare

Dr. Murad founds Murad, Inc., the first brand dedicated to clinical skincare products. He transforms the old fashioned “cleanse, tone and moisturise” beauty regime into a Skincare Treatment Regime bycreating 3 Stages to skin health: 1. Cleansing & Toning. 2. High-performance Treatment Products. 3. Targeted Moisturisers. His new Murad AHA Rapid Exfoliator™ becomes the anti-ageing treatment breakthrough that changes the face of professional aesthetics.