I had previously been using Murad’s Vita C glycolic brightening serum (which is great) but I feel this serum is truly next level. I have stubborn pigmentation on my cheekbones and have noticed a big difference after only two weeks. The overall brightness and clarity of my skin has also improved. The texture is very lightweight and dries down quickly before moisturiser application. A little goes a long way so I feel this product is great value.