Murad Clinic Feature May 2025:
Meet Louisa Golding, Dermal Clinician and Clinic Owner of Dermality. Proud Murad Clinic since 2023.

@dermality_

• What made you introduce Murad into Dermality?
Murad instantly stood out to me — the science behind every formula, the clinical results, and the "wow" moment I had when I first tried the Revitalixir Recovery Serum (still my personal favourite!). I loved the brand’s holistic philosophy, the outstanding education portal, and the confidence it gave me as a clinician. Plus, the no minimum orders made it an easy and flexible choice for my clinic.

• What results or changes have you noticed in your business since partnering with us?
Introducing Murad retail instantly built client trust and boosted sales, even before I offered skin treatments. Clients quickly fell in love with the products and the improvements they were seeing at home. Adding the professional range took results to the next level and created even stronger client loyalty. Murad has helped position Dermality as a more clinical, trusted destination for results-driven skincare.

• What has been your top-selling product or treatment - and why do you think it’s resonating with clients?
The Retinal Resculpt Overnight Treatment has been our standout best-seller. Clients are drawn to the instant luxury of the formula — but it’s the visible, lasting results that keep them coming back. It’s a game-changer for menopausal and ageing skin, helping to firm, smooth, and strengthen the skin overnight. Once they experience the transformation, it quickly becomes a must-have in their routine.

• If you could recommend just one Murad product to every client, what would it be and why?
Of course, I should say City Skin — SPF is non-negotiable; but I wish every client could experience the Revitalixir Recovery Serum. It’s my personal favourite: it delivers visible results quickly, helps reduce stress in the skin, and instantly feels like a moment of self-care. It’s one of those products clients fall in love with — and keep coming back to.

• What’s a treatment protocol you’ve loved using lately, and what results are you seeing?
Right now, my go-to is the Murad 5-Layer Pro Peel — I call it the “party peel.” The glow is instant, skin feels smooth and refined, and it creates the perfect base for makeup. Clients love how fresh and radiant their skin looks straight away, making it ideal for pre-event prep or when they just want to feel smooth and clear.

• What’s one simple tip you could share with other clinics to help them grow their skincare sales or client loyalty?
I’ve never seen myself as a salesperson, and I used to feel awkward about selling. But Murad changed that — the products speak for themselves. The biggest shift came from changing my mindset and coming from a place of service. We’re the experts, and our clients rely on us for solutions. Not offering the right home care isn’t being polite — it’s doing them a disservice. And don’t underestimate the power of sampling. It builds trust, creates confidence, and often turns a maybe into a yes.

• Your favourite skincare ingredient:
At the moment, I’m loving omegas — especially omega-3. With so many clients coming in with impaired barriers, they’ve become non-negotiable. A healthy barrier is the first step in any skin journey, and their role in calming, repairing, and strengthening the skin, both internally and externally, is more important than ever.

• How you unwind after a busy clinic day
As a single mum, my evenings are full of cuddles, chaos, and conversations with my 4-year-old — and honestly, I wouldn’t have it any other way. I’m loving this age. Since finishing my degree I’ve been rediscovering my love of reading - there’s something so satisfying about reading purely for fun again.

• A proud moment at Dermality this year
Hiring my first team member, Danielle, was a big step — especially as a sole trader. I was hesitant at first, but it’s turned out to be one of the best decisions I’ve made. Watching her passion for skin grow and seeing her build her own loyal client base has been incredible. She’s the perfect fit for Dermality, and I’m genuinely proud of how far she’s come in such a short time.