MURAD: PROOF, NOT PERCENTAGES

At Murad, we believe in proof. When a skin professional asks, “What percentage of [insert active ingredient] does it contain?” they’re not just interested in the highest number. They’re focused on balancing skin health with results, knowing that higher concentrations of actives can often lead to irritation.

 

Consumers might look for the highest percentage, but may not fully understand what that means for their skin. Too much of an active ingredient can cause discomfort and imbalance. That’s where Murad’s approach stands apart.

 

Founded by Dr. Howard Murad M.D., a dermatologist and pharmacist, Murad’s philosophy is built on understanding skin on a deeper level. Our formulations are specifically designed to drive results while preserving optimal skin health. Instead of focusing on percentages, we’ve crafted intelligent formulations that balance actives with supportive ingredients, delivery systems, and technology, proven to outperform the rest.

 

Murad is about creating elegant, sophisticated formulas that enhance the skin's natural function, providing the best possible results without compromising health. So, we don’t just use actives, we design intelligent formulations that work with your skin, not against it.