Murad Clinic Feature June 2025: Meet Tammy Wakely, Clinic Owner Skin + Wax Clinic Hervey Bay, QLD

@skinandwaxclinic

You’ve been running Skin and Wax for 12 years—what inspired you to start the business back then, and what keeps you passionate today?

I started Skin and Wax 12 years ago because my own personal struggles with skin motivated me to create a space where others could feel understood and cared for. By drawing on my experiences, I was able to develop treatments that truly addressed clients' needs, fostering a community focused on self-care and confidence. This personal connection to the work continues to fuel my passion for helping others achieve their healthiest skin. My goal was to create a warm, welcoming space where clients could feel confident, cared for, and truly understood. Today, what keeps me excited is the positive impact we have on our clients’ lives, the trust they place in us, and the ever-evolving beauty industry, which inspires us to innovate and deliver the best solutions. I’m constantly motivated by the opportunity to help people feel their best and by the lasting relationships we’ve built with our clients—many of whom have been with us since day one!

Both of your daughters now work in the business—what’s it like working so closely with family?

Working with my daughters brings a unique dynamic to the business, and it’s incredibly rewarding to share this passion and vision with loved ones who truly understand the dedication it takes. Of course, balancing personal and professional roles can be tricky at times, but the trust and mutual respect we share make it such a fulfilling experience. Seeing my daughters grow and contribute to the success of Skin and Wax fills me with pride and adds a sense of continuity to the journey we’ve built together. I love working with them in super proud x 

You have a really strong team with great staff retention—what’s your secret to keeping them engaged, motivated, and genuinely happy at work?

I believe in creating a positive, supportive environment where everyone feels valued and empowered to grow. In addition to having quarterly planning days, we laugh a lot as well and always being open and honest. 

Our clinic is a place where we keep things fun and fair, so laughing is a must!

By staying connected to our shared purpose of making clients feel their best, we create a sense of pride and fulfillment in our work. I also encourage open communication, celebrate team achievements with rewards and profit share of the company and provide opportunities for professional development. These efforts help keep everyone motivated and engaged.

How do you approach team development and training to keep things fresh and exciting for your staff?

To keep things fresh, we focus on staying connected. Leadership plays a crucial role in team development by setting a clear vision and inspiring others to work towards common goals. As a leader, I prioritize fostering a culture of continuous learning and personal growth, ensuring that each team member feels supported in their professional journey. By actively listening to their needs and providing mentorship, I help create an environment where innovation thrives and everyone can contribute their best.

What’s something small you do that has a big impact on team morale?

One small yet impactful thing we do is “Hump Day Appreciation.” Each Wednesday, we take a moment to recognize and celebrate the hard work and achievements of team members. This simple gesture boosts morale and fosters a culture of gratitude and camaraderie within the team. Cake really helps too! Lol 

What are the biggest changes you’ve seen in the beauty and skin industry over the past 12 years?

The beauty and skin industry has seen significant changes over the past 12 years. There’s been a shift toward more personalized treatments less invasive rip your skin off treatments the integration of advanced technologies like HIFU and more active ingredients is a game changer.  Additionally, clients are more aware of skin health than ever, driving demand for transparent and effective treatments.

Are there any trends or shifts you’re noticing right now that excite you (or not)?

One trend I’m particularly excited about is the increasing use of sustainable and eco-friendly products in the beauty industry. Consumers are becoming more conscious of their environmental impact, and brands are responding with innovative, effective, and environmentally responsible solutions. This shift not only benefits the planet but also aligns with the growing demand for ethical and clean beauty options.

How do you keep your business evolving while staying true to your roots?

We keep evolving by staying true to our core values and brand identity. This means consistently delivering on our promise of quality and client satisfaction while embracing innovations that align with our mission. By carefully integrating new trends and technologies that complement our brand, we ensure our growth remains authentic and resonates with both new and loyal clients.

What made you choose Murad for your treatment and retail offering?

We adore MURAD! I am loving the new refills!!!! Using refills is not only cost-effective but also environmentally friendly. They reduce plastic waste by allowing consumers to reuse their existing containers, minimizing the need for new packaging. Additionally, refills often better bang for your buck!

Murad's dedication to science-backed formulations and proven results is unmatched. Their innovative skincare approach, combined with high-quality ingredients, ensures clients receive effective and reliable treatments. Murad’s values align with our holistic approach to skin health, emphasizing care from the inside out. Their team is also incredibly supportive, providing training sessions and resources that help our staff stay updated on the latest skincare advancements. This partnership allows us to maintain a high standard of care and continuously improve our offerings for our clients. Great promo days too! THANK YOU!

How do Murad products and treatments support the results you want to deliver for your clients?

Murad products and treatments support the results we aim to deliver by promoting healthier, more radiant skin. Our clients experience improved skin texture and reduced signs of aging, such as fine lines and wrinkles. Additionally, Murad's targeted solutions help address specific concerns like acne, hyperpigmentation, and hydration, ensuring each client receives a personalized and effective treatment.

Do you have a personal Murad favourite? (We know it’s hard to choose just one!)

I absolutely love the Murad Retinol Youth Renewal Serum. It delivers visible results by minimizing fine lines and wrinkles while improving skin firmness and texture. Its gentle, yet powerful formula makes it suitable for all skin types, providing a youthful glow without causing irritation and we cannot keep it on the shelves! I always hide a couple for me!!!