The Ultimate Skincare Routine to Firm and Tighten Sagging Skin

As we age, skin naturally begins to lose firmness, elasticity, and volume, leading to visible sagging, especially around the jawline, cheeks, neck, and eyes. While this is a normal part of the ageing process, the right skincare routine can dramatically improve skin’s lift, resilience, and youthful bounce—without the need for in-office treatments.

Murad Skincare offers a range of clinically proven, dermatologist-developed products specifically designed to target signs of sagging and ageing. Here’s your step-by-step guide to building the ultimate routine to firm and tighten sagging skin from face to body.

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Step 1: Cleanse with a Hydrating Base

Start your routine with a gentle yet effective cleanser that supports the skin barrier and preps your skin for treatment.

💧 Try: Murad Renewing Cleansing Cream
This rich cleanser removes makeup and impurities while delivering hydration to mature or dry skin types—setting the foundation for firming treatments to follow.

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Step 2: Boost Elasticity with Targeted Serums

Serums are concentrated treatments that penetrate deep to help restore firmness and rebuild skin structure.

💥 Daytime Hero: Murad Cellular Hydration Repair Serum
This advanced serum supports long-lasting hydration and barrier repair, key for plumping and lifting the skin. It replenishes essential lipids and strengthens elasticity over time.

🌙 Nighttime Powerhouse: Murad Retinal Overnight Treatment
A next-generation formula featuring Retinal, a potent vitamin A derivative that works faster than traditional retinol to firm, smooth, and visibly lift skin while you sleep. Ideal for treating sagging, rough texture, and fine lines with clinical-strength results and minimal irritation.

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Step 3: Eye Care for Visible Lifting

The delicate eye area is one of the first places to show signs of sagging. A powerful lifting eye treatment can restore firmness and reduce the look of drooping lids and crow’s feet.

👁️ Try: Murad Retinal Eye Lifting Treatment
Formulated with potent Retinal and encapsulated technology, this eye treatment visibly lifts and firms sagging skin around the eyes while smoothing fine lines. It’s safe for nightly use and ideal for more advanced signs of ageing.

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Step 4: Hydrate and Support Skin Structure

A high-performance moisturiser is essential for restoring moisture, supporting collagen, and enhancing elasticity.

💧 Day & Night: Restorative Hydro-Hyaluronic Cream
Luxurious yet lightweight cream deeply moisturises with Advanced Hyaluronic Acid Technology, plus it’s clinically proven to instantly comfort, smooth and plump skin with moisture.

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Step 5: Extend Firming Care to the Body

Sagging and crepiness aren’t limited to the face—arms, stomach, and thighs often lose elasticity too. Murad brings its firming expertise to body care with a specialized treatment.

💪 Try: Murad Retinal Resculpt Body Treatment
This powerful body treatment uses Retinal to visibly tighten sagging skin, improve tone and texture, and reduce the look of crepiness. Clinically proven to sculpt and firm areas like the arms, stomach, and thighs.

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Step 6: Defend with Daily SPF

UV exposure is one of the top causes of collagen breakdown. Daily sunscreen use is essential to prevent sagging and protect the gains of your firming routine.

🌞 Try: Murad City Skin Primer Age Defense Broad Spectrum SPF 50

A lightweight, 100% mineral sunscreen that protects against UVA, UVB, pollution, and blue light—making it the perfect companion for Retinal-based products and firming treatments.

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Bonus Tips for Firmer, Tighter Skin

• Apply products in upward, lifting motions

• Don’t skip your neck, jawline, and chest

• Stay consistent: Retinal-based products work best over time

• Incorporate gentle massage or a gua sha tool to boost circulation and drainage

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Final Thoughts

Sagging skin may be inevitable with age—but with the right skincare, you can visibly lift, firm, and restore your skin’s youthful resilience. Murad’s dermatologist-developed solutions—like the Retinal ReSculpt Overnight Treatment, Retinal ReSculpt Eye Lifting Treatment, and Retinal Resculpt Body Treatment—combine the latest in skin science to deliver real, long-term results.

✨ Explore Murad’s full collection of advanced firming skincare at Murad Skincare and give your skin the support it needs to look and feel more lifted, sculpted, and radiant.