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Meet the unsung heroes of your skincare routine. Cleansers and toners purify, balance and prep skin for treatments that follow. Use Murad’s cleansers and toners morning and night for radiant, healthier-looking skin.


A face wash and facial cleanser are often used interchangeably, but face washes typically have a foaming action while facial cleansers can include gels, creams, oils, or balms. Both are designed to remove dirt, oil, and makeup from your face, but the best choice depends on your skin type and personal preference.
Dermatologists typically recommend gentle, pH-balanced facial cleansers that are free from harsh sulfates and fragrances. The best cleanser for you depends on your skin type - those with oily skin may benefit from acne-fighting cleansers, while dry skin types often do better with cream or lotion cleansers
For oily or acne-prone skin, look for cleansers with salicylic acid (BHA) or glycolic acid (AHA) to unclog pores and control excess oil. Dry or sensitive skin benefits from cream or lotion cleansers with hydrating ingredients like hyaluronic acid or ceramides. Combination skin works well with oil-free, non-comedogenic cleansers that can remove excess oil from the T-zone while hydrating drier areas without over-stripping the skin. Mature skin should seek cleansers with antioxidants like vitamin C that support skin renewal.