Cleansers & Toners

The essential first step in any skincare routine. Cleansers and toners help remove impurities, balance the skin and prepare it for the treatments that follow. Use Murad's cleansers and toners morning and evening for a healthier-looking, radiant complexion.

FILTER
Ratings 4.9
FOR BRIGHTENING
Murad Essential-C Cleanser
Ratings 4.9
Hydrating Toner
$75 $56.25
Ratings 4.7
FOR BREAKOUTS
Clarifying Cream Cleanser
Ratings 4.8
Murad Clarifying Cleanser

Frequently Asked Questions

A cleanser and toner work together to create a healthy foundation for the rest of your skincare routine.

Cleansers remove dirt, excess oil, makeup, sunscreen and daily impurities, while toners refresh the skin and prepare it for serums and moisturisers. Depending on the formula, toners may also help hydrate, soothe, gently exfoliate or improve the appearance of uneven skin tone. Used consistently, they help keep skin clean, balanced and ready to get the most from the products that follow.

Choosing the right cleanser starts with understanding your skin's unique needs and concerns.

Look for a hydrating cleanser if your skin is dry, a salicylic acid cleanser for blemish-prone skin, or a gentle, fragrance-free formula for sensitive skin. If you're concerned about dullness or uneven texture, an exfoliating cleanser may help improve skin radiance while preparing the skin for serums and treatments. Your cleanser should leave skin feeling clean, comfortable and balanced without feeling tight or stripped.

Yes, most toners are designed for daily use and can be used morning and evening after cleansing. A toner helps remove any remaining traces of impurities while preparing your skin for serums, treatments and moisturisers.

Depending on the formula, toners may also help hydrate, soothe, balance excess oil or gently exfoliate. Choose a toner suited to your skin type and concerns, then follow with your serum, moisturiser and SPF during the day for best results.

Yes, cleansers and toners can be suitable for sensitive skin when you choose formulas designed to cleanse effectively without causing irritation.

Look for gentle, fragrance-free products that help support the skin barrier and avoid formulas that leave skin feeling tight or stripped. When introducing a new cleanser or toner, start slowly and monitor how your skin responds. Follow with a moisturiser and SPF during the day to help maintain skin comfort.

Yes, using a cleanser and toner morning and night helps keep your skin clean, balanced and prepared for the rest of your skincare routine.

Morning cleansing removes excess oil and sweat that accumulate overnight, while evening cleansing removes makeup, sunscreen and daily build-up. Toner refreshes the skin after cleansing and prepares it for the next steps in your routine. If your skin is very dry or sensitive, you may prefer a gentler cleanse in the morning.

During perimenopause and menopause, skin often becomes drier, more sensitive and prone to discomfort. A gentle, hydrating cleanser helps remove dirt, oil and impurities without disrupting the skin's natural moisture barrier. Look for formulas that leave skin feeling clean, comfortable and balanced rather than tight or dry, and avoid harsh cleansers that may increase irritation.

During perimenopause and menopause, hormonal changes can leave skin feeling drier, more sensitive or prone to uneven texture. Gentle cleansing helps remove impurities, excess oil and environmental pollutants while protecting the skin barrier. Following with a toner helps refresh the skin, replenish hydration and prepare it for serums and moisturisers, supporting a healthier-looking complexion.

Cleansers and toners are essential steps in any skincare routine, helping to remove impurities, excess oil, makeup and daily build-up while preparing the skin for serums and moisturisers.

Whether you're looking for Lipid-Enriched Double Cleansing Balm to gently melt away makeup, Heartleaf Soothing Face Cleanser for sensitive skin, AHA/BHA Exfoliating Cleanser to help improve skin texture or Hydrating Toner to replenish moisture after cleansing, Murad offers formulas for a wide range of skin types and concerns.

As skin changes with age and hormonal fluctuations, a gentle cleansing and toning routine helps support the skin barrier while addressing concerns such as dryness, sensitivity and uneven texture. Choosing products suited to your skin's changing needs helps keep the complexion clean, comfortable and prepared for the rest of your skincare routine.