Lifting & Firming

Say goodbye to sagging skin and hello to firmer, more sculpted facial contours with Murad's powerful lifting, sculpting and firming skincare solutions. Our rejuvenating formulas are precision-blended to combat loss of firmness and elasticity, redefining facials contours for a visibly lifted appearance.

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Murad Retinol Youth Renewal Night Cream
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Murad Retinol Youth Renewal Serum for wrinkles, ageing skin and improved firmness
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Murad Retinol Youth Renewal Eye Serum

Frequently Asked Questions

    Fine lines and wrinkles develop as natural collagen and elastin production decreases with age, typically beginning in your twenties. Environmental factors like UV exposure, pollution, and lifestyle habits accelerate this process, leading to visible signs of ageing. Repeated facial expressions also contribute to line formation in areas of frequent movement, such as around the eyes and mouth.

    Look for clinically proven actives like retinol and retinal, which accelerate cell turnover and stimulate collagen production. Vitamin C provides antioxidant protection and brightens skin tone, while hyaluronic acid delivers deep hydration to plump fine lines. Peptides help support skin structure, and broad-spectrum SPF prevents future damage. Our formulations combine these powerhouse ingredients for comprehensive anti-ageing benefits.

    Start with a consistent routine that includes gentle cleansing, targeted treatments, and daily sun protection. Use products with proven anti-ageing ingredients like retinol or retinal in the evening, apply vitamin C serum in the morning, and never skip broad-spectrum SPF. Stay hydrated, get adequate sleep, and consider professional treatments to complement your at-home routine. The key is consistency: visible improvements in fine lines and wrinkles come from regular use of effective products over time.

    Prevention is always more effective than correction when it comes to ageing skin. Many dermatologists recommend incorporating anti-ageing skincare ingredients like hyaluronic acid and retinol in your twenties, even before visible signs appear. However, it's never too late to start. Products like our Retinal ReSculpt Overnight Treatment can help improve the appearance of existing fine lines and wrinkles while preventing further damage.

    While some hydrating benefits may be visible immediately, meaningful improvements in fine lines and wrinkles typically become apparent after 4-6 weeks of consistent use. More dramatic results often develop over 8-12 weeks as skin cell turnover accelerates and collagen production increases. Consistent daily use is essential for maintaining and enhancing results over time.

    While skincare cannot completely reverse ageing, consistent use of targeted anti-ageing products can significantly improve the appearance of fine lines, wrinkles, and other visible signs. Advanced ingredients like those in our Resurgence collection and Retinol Youth Renewal Serum help accelerate skin renewal, boost collagen production, and restore a more youthful-looking complexion with continued use.

    Many newer retinal formulas are encapsulated for slower release, helping deliver visible anti-ageing benefits while remaining gentler on skin than traditional retinoids.

    Many users begin noticing improvements in glow and smoothness within a few weeks, while firmer-looking skin and visible wrinkle reduction may become more noticeable after consistent use over 4–8 weeks.

    Yes. Advanced retinal formulas can help improve the appearance of skin firmness and elasticity, particularly around areas like the jawline, cheeks and neck where hormonal ageing often becomes more visible.

    During perimenopause and menopause, declining oestrogen can contribute to thinner, less firm-looking skin. Retinal helps support smoother, firmer and more youthful-looking skin by accelerating cell turnover and improving the appearance of fine lines.

    Choose Retinol Youth Renewal Serum if your primary concern is fine lines, early visible signs of ageing and maintaining smoother, youthful-looking skin. It is ideal as an entry retinoid for nightly renewal and overall skin rejuvenation.

    Choose Retinal ReSculpt Overnight Treatment if you are experiencing more advanced signs of hormonal ageing such as visible loss of firmness, deeper wrinkles, sagging or reduced skin density. It is formulated to help visibly sculpt, firm and improve skin resilience overnight.

    Apply retinol products in the evening after cleansing and toning. Use a pea-sized amount for your entire face, avoiding the immediate eye area unless using a product specifically formulated for eyes like our Retinol Youth Renewal Eye Serum. Follow with moisturiser to lock in hydration. Always wear broad-spectrum SPF during the day when using retinol, as it can increase sun sensitivity. Start slowly if you're new to retinol, gradually building up frequency to allow your skin to adjust.

    Both retinal and retinol are forms of vitamin A, but retinal is one conversion step closer to retinoic acid (the active form your skin uses), making it potentially more efficient. Retinal can deliver faster visible results while remaining gentler than prescription retinoids. Retinol requires two conversion steps but is still highly effective and well-tolerated by most skin types. Our retinol formulas feature a combination of fast-acting retinoid, slow-release retinol, and retinol boosters to provide the benefits of both approaches with minimal irritation.

    Generally speaking retinol is for first signs of ageing and retinal is being used for advanced signs of anti-ageing.

    Start by considering your skin type and primary concerns. If you're new to retinoids or have sensitive skin, look for formulas with encapsulated or slow-release retinol. For those with more resilient skin or experience with retinol, products featuring retinal (a more direct form of vitamin A) may provide faster results.

    Consider your specific concerns: retinol serums work well for overall anti-ageing, while retinol eye treatments target delicate areas, and retinol creams provide both treatment and hydration.

    Generally speaking retinol is used for first signs of ageing, whereas retinal targets advanced signs of ageing.

    Retinol pairs well with several ingredients. Hyaluronic acid is an excellent companion, providing hydration to counteract any dryness. Niacinamide works well with retinol to calm skin and support the barrier. You can use vitamin C in the morning and retinol at night to avoid any potential irritation from combining them. However, be cautious when combining retinol with other exfoliating acids like salicylic acid or glycolic acid. If using both, apply them at different times of day or on alternating days to prevent over-exfoliation and irritation.

    If you're new to retinol, start by using it 2-3 times per week in the evening, then gradually increase frequency as your skin builds tolerance. Most people can work up to nightly use within a few weeks. Always apply retinol to clean, dry skin and follow with moisturiser. Our Retinol Youth Renewal Serum and Night Cream are formulated with both fast-acting and slow-release retinol for effective results with minimal irritation, making them easier to incorporate into daily routines.

    Retinol is a powerhouse ingredient that addresses multiple skin concerns. It's most known for reducing the appearance of fine lines and wrinkles by stimulating collagen production and accelerating cell turnover. Retinol also helps fade the look of dark spots and hyperpigmentation, improve skin texture, and unclogs pores and improve skin texture and the appearance of blemish-prone skin. Our retinol skincare products deliver these benefits while minimising dryness and irritation commonly associated with traditional retinol formulas.

Dr. Murad says, “Happiness is the best facelift.” We agree! But we also agree that firming and lifting skin care creams can help boost firmness and elasticity. Murad’s high-powered, clinically proven and science-backed anti-ageing products like Retinol Youth Renewal Serum help renew your skin and minimise lines and wrinkles in just 2 weeks. Pair Retinol Youth Renewal Serum with firming and lifting creams like Retinol Youth Renewal Night Cream to reduce the look of wrinkles 3x better when used together. Looking for a topical filler-like effect without an injection? Rapid Collagen Infusion plumps skin's surface to minimise the look of lines and wrinkles after just one use. And, to take on crow’s feet and wrinkles around the eyes, reach for Retinol Youth Renewal Eye Serum. It even works on the eyelids to visibly boost skin firmness and elasticity in just 4 weeks, is ophthalmologist tested, and safe for sensitive skin. All of our skin tightening skin care products are made with active ingredients that help to reduce the signs of ageing. Whether you are looking for a neck firming cream or an under eye cream that helps give the skin a boost of hydration, our collection of firming skin care products offers something for everyone. Shop our lifting and firming skin care today for more youthful-looking skin tomorrow.