Australia Murad x GenM

24 Years of Hormonal Ageing Science, Now MTick Certified

Your skin changed and you've noticed it. It feels like it happened all of a sudden, but you're definitely not imagining it. When estrogen fluctuates and drops, skin responds with less firmness, more dryness, more dark spots and less evenness. Renewal that used to happen overnight now takes its time.

This process isn't a mystery to us at Murad because we've been researching it and formulating for it for the past 24 years. The process is biology - definitely not something you're doing wrong.

But where hormonal ageing is a fairly new conversation for most of the skincare industry, at Murad, it's been the whole point since 2002.

 

2002: the year we started formulating for this

24 years ago, Dr Murad launched Resurgence, the first skincare collection formulated specifically for hormonally ageing skin. At the time, the industry didn't really have language for what was happening to women's skin during perimenopause and menopause. Dr Murad generated that language - he called it Youth Renewal - because he was working with your own natural renewal processes.

For Murad, we're talking about 24 years building formulas around a life stage that the rest of the category is only just catching up to.

 

What Resurgence looks like today

The star of the Resurgence range now is Retinol Youth Renewal Serum, and it's had a proper overhaul in 2026. It's now powered by 4 active retinoid technologies working together (instead of the industry standard of 1), and it's clinically proven to improve 10 visible signs of early ageing in 7 days. Fine lines, firmness, radiance, texture, tone, all of it, measurably, in a week. Sounds too good to be true, but the mirror is our proof-point.

We're not about turning back the clock. We're backing up the renewal process your skin's already working on, so it can do what it's naturally built to do. Give it a bit of support and you start seeing the skin you remember again in the mirror. - just renewing the way it's meant to.

 

Why we're partnering with GenM

We're proud to partner with GenM, home of the MTick, the certification that tells women a product has been through actual clinical study to prove it supports one or more of the recognised signs of menopause. Over 130 brands and retailers globally carry it, and it's now landing in Australia. The MTick isn't a badge you can just apply for. It requires clinical evidence showing a measurable impact, product by product with out blanket claims or shortcuts. We nominated 5 Murad products and all of them earned it: Rapid Dark Spot Correcting Serum, Retinal ReSculpt Overnight Treatment, Retinal ReSculpt Overnight Cream, Retinal ReSculpt Eye Treatment and Retinal ReSculpt Body Treatment. Each one backed by the same standard of proof we've been holding ourselves to since 2002, now externally verified.

 

What this actually means for you

You've probably found half your skincare through a friend's recommendation, or by asking AI what actually works, or by being served an ad. But trust in this category has been earned by very few brands, and it shouldn't be handed out easily. 24 years of formulating specifically for hormonal ageing is our side of that trust. The MTick is GenM's side of it, an outside check on the products that have the clinical evidence to back it up. Put those together and you get a brand that isn't guessing at what your skin needs during this life stage. We've been studying it since before most of the industry knew it was worth studying.

 

If your skin's changed and you're not sure where to start, that's exactly the conversation Resurgence and the MTick range were built to have with you.

 

Discover Murad's Menopause Friendly products here.