International Women’s Day 2026: Lisa Oakman from The Glow Co. Aesthetics on Giving, Growing, and Thriving in Skincare
International Women’s Day 2026: Give to Gain
International Women’s Day is a moment to celebrate the strength, ambition and impact of women across every industry - and in skincare, that impact runs deep. From clinic founders and dermal therapists to educators and entrepreneurs, women are not only building successful businesses, they are shaping confident communities.
At Murad, this year’s International Women’s Day theme, “Give to Gain,” recognises a powerful idea: that generosity fuels growth. When we share knowledge, mentor emerging talent, collaborate openly and support one another, we don’t diminish our own success - we multiply it.
To honour this, we invited our Murad Clinic Partners to reflect on what Give to Gain means in their world - how they lead, how they collaborate, how they give back, and how partnership has helped them grow. Their stories are a testament to the fact that in this industry, true success is never built alone - it’s built together.
We are proud to spotlight Lisa Oakman from The Glow Co. Aesthetics in QLD, a valued Murad Clinic Partner whose approach to skin health, education, and community truly embodies the spirit of Give to Gain. Lisa shares her perspective on generosity, growth, and the power of collaboration in building both confident clients and a thriving clinic.
With her passion for empowering clients and fostering a collaborative clinic environment, Lisa Oakman embodies what it means to Give to Gain. We asked her to reflect on her experiences as a Murad Clinic Partner - from mentorship and teamwork to client transformations and business growth. Here’s what she shared:
1. What does “Give to Gain” mean to you as a Murad Clinic Partner?
To me, “Give to Gain” is about showing up properly for the women who trust you. It is not really about what you receive in return. It is about giving clarity, honesty and care without pressure.
Before aesthetics, I worked in oncology for many years. That shaped the way I practice now. You learn very quickly that vulnerability needs protection. In aesthetics, women can be just as vulnerable. They often walk in carrying insecurities they have had for years.
In clinic, giving means slowing things down when someone feels unsure. It means explaining things properly. It sometimes means telling someone they do not need something. Over time, what you gain from that is trust. And trust is what builds everything else.
2. How has Murad supported your clinic’s growth, education, or success?
It started very simply. I was not even planning to stock a skincare line at the time. My Murad representative sent me a message with no pressure and offered to send a few products for me to try myself.
Once I used them, I was genuinely surprised. They felt different to anything I had used before. The routines were simple and effective without requiring a complicated ten step process. That really mattered to me because most of my patients are busy mums, just like me, who need skincare that fits into real life.
The support did not stop at homecare. I was also helped to integrate Murad into our in clinic treatments, including skin needling protocols and their professional chemical peel backbar. That allowed us to create treatment plans where in clinic procedures and home routines actually support each other.
When everything aligns properly, healing improves and results become more consistent. It never felt sales driven. It felt like a natural extension of how I practice as a nurse.
3. Can you share a moment where collaboration with Murad helped you achieve better results
Planning our first ever clinic open night stands out.
I was nervous because I had never done anything like that before. My Murad rep encouraged me to go for it and then showed up on the night, not just as a representative but as part of the team.
She sat down with patients individually, listened to their concerns and explained the science behind the products in a way that made sense. It was not a sales pitch. It was education. You could see women start to understand why certain ingredients matter and how consistency changes the skin over time.
That night strengthened trust in both the brand and our clinic. When patients understand why something works, they are far more likely to commit to it properly, and that is when you start to see real, lasting results.
4. How do you “give back” to your clients, team, or community?
In clinic, giving back is about helping women feel comfortable in their own skin without trying to change who they are. I focus on natural, subtle outcomes. I am not interested in dramatic transformations or chasing perfection. I want women to leave feeling refreshed and confident, not altered.
I also share openly with nurses who are looking to transition into aesthetics. When I first entered this industry after many years of nursing, I realised how isolating it can feel. There is not always a clear pathway, and a lot of learning happens alone.
So when nurses reach out, I share what worked for me, what did not, and what I wish I had known earlier. I genuinely love seeing other women back themselves and build something new for their lives.
Last year I spent significant time supporting Queensland aesthetic nurses through major regulatory changes as a core member of QANU (Queensland Aesthetic Nurses United). It was a stressful period for many. I researched legislation, met with stakeholders and helped nurses understand what the changes meant for their practice. That came from wanting clarity and fairness for the profession, and from caring about safe nursing practice.
Beyond nursing, we support local school raffles, mothers’ events and community initiatives. I also make a conscious effort to support my patients’ businesses. There is something incredibly rewarding about watching one of your patients succeed and being able to celebrate that with them.
For me, giving back is not one big gesture. It is consistent support, in clinic, in nursing and in the community.
5. What advice would you give to women building a career or business in aesthetics?
Stay grounded.
The industry can be loud and trend driven. There is pressure to market aggressively and to constantly compare yourself to others. It is easy to get caught up in that.
Build your business on integrity instead. Invest in proper education. Understand the regulations. Stay within your scope and protect your registration. Learn to say no when something is not appropriate.
At the same time, step outside your comfort zone. Attend events where you know nobody and start conversations. Say yes to networking opportunities and educational evenings. You never know who you will meet or what those connections might lead to. Some of the most important relationships in my career came from simply showing up.
Every person sitting in your chair is trusting you. That responsibility should guide every decision you make.
If you consistently focus on long term skin health, patient safety and genuine care, the business side tends to take care of itself.
6. What makes you proudest to be part of the Murad clinic community?
I am proud to be part of the Murad team because the products are genuinely exceptional.
Most patients who try them end up sticking with them because they can see and feel the difference. The science translates into real improvements in barrier strength, inflammation control and overall skin resilience.
I only stock products I truly believe in. I will not put my clinic name behind something unless I trust it completely. Murad is one of only two brands I choose to carry.
I recommend Murad to nurses I meet and often share products in professional forums when colleagues ask what actually works. I am comfortable putting my name and clinic reputation behind it because I know my patients will benefit.
It aligns with how I practice as a nurse. No hype. No gimmicks. Just thoughtful, science based skincare and long term results. That alignment is what makes me proud to be part of this community.
We thank Lisa for her valued contribution.