Lifting & Firming

Say goodbye to sagging skin and hello to firmer, more sculpted facial contours with Murad's powerful lifting, sculpting and firming skincare solutions. Our rejuvenating formulas are precision-blended to combat loss of firmness and elasticity, redefining facials contours for a visibly lifted appearance.

FILTER
Ratings 5.0
NEW
Retinol Youth Renewal Face Oil Drops
Ratings 4.9
NEW
Retinal ReSculpt Overnight Cream
$170
Ratings 4.9
NEW
Retinal ReSculpt Body Treatment
$135
Ratings 4.8
BESTSELLER
Retinal ReSculpt™ Overnight Treatment
Ratings 4.9
BESTSELLER
Retinol Youth Renewal Night Cream
$150
Ratings 5.0
BESTSELLER
Retinol Youth Renewal Serum

Retinol Youth Renewal Serum

30ML
$156
Ratings 4.8
BESTSELLER
Retinal ReSculpt™  Eye Lift Treatment
Ratings 4.8
BESTSELLER
Retinol Youth Renewal Eye Serum
$150
Ratings 4.8
FOR SAGGING
Retinal ReSculpt™ Overnight Treatment Refill
Ratings 4.8
BESTSELLER
Dr. Zion x Murad Retinol Youth Renewal Eye Masks
Ratings 4.8
FOR SAGGING
Retinal ReSculpt™ Overnight Treatment - Bundle
Ratings 4.8
BESTSELLER
Retinal ReSculpt™ Overnight Treatment Travel Size
Ratings 4.8
BESTSELLER
Discovery Bundle: Rapid Dark Spot Correcting Serum PLUS Retinal ReSculpt Overnight Treatment
Ratings 4.9
BESTSELLER
Retinol Youth Renewal Night Cream Double

Retinol Youth Renewal Night Cream Double

2-piece Double
$300 $225
Ratings
BESTSELLER
Retinal ReSculpt Overnight Cream Double

Retinal ReSculpt Overnight Cream Double

2-piece Double
$340 $255
Ratings 4.9
BESTSELLER
RetinOl and RetinAl Night Cream Duo - one for You one for Mum
Ratings 4.9
BESTSELLER
Retinol Youth Renewal Night Cream + AHA/BHA Exfoliating Cleanser Duo

Frequently Asked Questions

    Fine lines and wrinkles develop as natural collagen and elastin production decreases with age, typically beginning in your twenties. Environmental factors like UV exposure, pollution, and lifestyle habits accelerate this process, leading to visible signs of ageing. Repeated facial expressions also contribute to line formation in areas of frequent movement, such as around the eyes and mouth.

    Look for clinically proven actives like retinol and retinal, which accelerate cell turnover and stimulate collagen production. Vitamin C provides antioxidant protection and brightens skin tone, while hyaluronic acid delivers deep hydration to plump fine lines. Peptides help support skin structure, and broad-spectrum SPF prevents future damage. Our formulations combine these powerhouse ingredients for comprehensive anti-ageing benefits.

    Start with a consistent routine that includes gentle cleansing, targeted treatments, and daily sun protection. Use products with proven anti-ageing ingredients like retinol or retinal in the evening, apply vitamin C serum in the morning, and never skip broad-spectrum SPF. Stay hydrated, get adequate sleep, and consider professional treatments to complement your at-home routine. The key is consistency: visible improvements in fine lines and wrinkles come from regular use of effective products over time.

    Prevention is always more effective than correction when it comes to ageing skin. Many dermatologists recommend incorporating anti-ageing skincare ingredients like hyaluronic acid and retinol in your twenties, even before visible signs appear. However, it's never too late to start. Products like our Retinal ReSculpt Overnight Treatment can help improve the appearance of existing fine lines and wrinkles while preventing further damage.

    While some hydrating benefits may be visible immediately, meaningful improvements in fine lines and wrinkles typically become apparent after 4-6 weeks of consistent use. More dramatic results often develop over 8-12 weeks as skin cell turnover accelerates and collagen production increases. Consistent daily use is essential for maintaining and enhancing results over time.

    While skincare cannot completely reverse ageing, consistent use of targeted anti-ageing products can significantly improve the appearance of fine lines, wrinkles, and other visible signs. Advanced ingredients like those in our Resurgence collection and Retinol Youth Renewal Serum help accelerate skin renewal, boost collagen production, and restore a more youthful-looking complexion with continued use.

Dr. Murad says, “Happiness is the best facelift.” We agree! But we also agree that firming and lifting skin care creams can help boost firmness and elasticity. Murad’s high-powered, clinically proven and science-backed anti-ageing products like Retinol Youth Renewal Serum help renew your skin and minimise lines and wrinkles in just 2 weeks. Pair Retinol Youth Renewal Serum with firming and lifting creams like Retinol Youth Renewal Night Cream to reduce the look of wrinkles 3x better when used together. Looking for a topical filler-like effect without an injection? Rapid Collagen Infusion plumps skin's surface to minimise the look of lines and wrinkles after just one use. And, to take on crow’s feet and wrinkles around the eyes, reach for Retinol Youth Renewal Eye Serum. It even works on the eyelids to visibly boost skin firmness and elasticity in just 4 weeks, is ophthalmologist tested, and safe for sensitive skin. All of our skin tightening skin care products are made with active ingredients that help to reduce the signs of ageing. Whether you are looking for a neck firming cream or an under eye cream that helps give the skin a boost of hydration, our collection of firming skin care products offers something for everyone. Shop our lifting and firming skin care today for more youthful-looking skin tomorrow.